When players gamble online, they want to know that they are playing at the very best sites, with the most reliable payouts, trusted security, the most favourable odds and bonuses, and, of course, the most entertaining games.
The trouble is that everyone has a slightly different idea of what those things are. That is particularly true when considering the best games because everyone wants something slightly different.
iGaming in the UK is increasingly popular, so how do you choose where to play?
Table of contents
Potluck or phone a friend?
You might ask a friend for a recommendation or take potluck, but both of those approaches are fraught with risks. Potluck could lead you to a site that is not up to standard, and whilst you and your friends might all enjoy gambling, you might not enjoy the same games.
How do you know that your friend has not just made a recommendation to get a referral bonus for themselves rather than because they genuinely think the site is one you would like?
Whilst referral bonuses might seem like a cool idea, they are probably more appropriate if you just want to place a sports bet rather than dive into online casino gambling.
Casino.org – reviewing it all for you
This is where Casino.org comes into its own. Rather than making recommendations based on whims and inducements, they take a 360-degree look at all the sites and rate them against a set of criteria to come up with an overall score.
👉 As they are independent and staffed by people who enjoy all kinds of gambling, they offer an objective view of what is on offer, make genuine recommendations, and are not afraid to tell you which sites to avoid.
Their approach sets a gold standard that allows users to make considered choices and solid decisions.
You probably would not invest your time in watching a movie if you did not know what the critics thought; well, the same goes for online gambling.
Casino.org reviewers have the highest standards and know what they are looking for.
💬 As Adam Volz writes:
Casino.org has been helping players win millions since 1995. We help iGamers navigate the online casino and betting world with expert casino reviews, guides, and tools.
Our team of casino enthusiasts has matched millions of players with the right casino.
We also keep an eye out for
online casinos that do not come up to standard and, in some cases, are downright dangerous. Any we deem unethical are added to our ‘avoid' list.
This helps players know which ones to avoid, which is just as important as knowing which ones are great.
Reviewers look out for any casino that has unclear wagering requirements or misleading advertising that undermines player safety.
💬 Adam explains
Casino.org has a 25-step review process, and a casino gets a score in all the areas, resulting in an overall rating. Players can then compare scores across the board and find the casino that matches their requirements.
For a casino to be recommended on our website, we will have checked out all the following facets, rated them, and confirmed they are good enough. There are seven broad areas and twenty-five quality points.
Security and trust
The review process starts here, and the first three checks focus on assessing security and trustworthiness.
It is essential that funds and personal data are in safe hands and that the casino in question runs a secure, fair, and legitimate service. To check these standards, Casino.org ensures that the online platform has:
- A licence from a legitimate body
- Independent regulation
- Valid SSL encryption
Games and software
Whilst security and trust are essential, a player is attracted to a site due to the games on offer. Online gambling is, after all, entertainment, and therefore, players want entertaining and fun games.
The best titles come from the top providers, so they look out for:
- A wide variety of games
- Progressive jackpot availability
- Free-to-play options
- Game software from top developers
- High-quality, downloadable software
- A smooth in-browser experience
Bonuses and promotions
So, a great game selection is fabulous, but bonuses and
Casino.org experts assess and compare each offer to ensure players know the best deals. Top-rated casinos that set the standard have:
- A generous welcome bonus
- Reasonable terms and conditions
- Offers for everyone
- VIP and loyalty rewards
Banking and money
When you play at an online casino, you are entrusting your money and possibly access to your accounts. At Casino.org, they believe the most important aspect is the security and speed of transactions.
They do not leave this to chance, and our reviewers go through the process of depositing and withdrawing funds ourselves to identify any flaws in handling money.
Then, they establish standards for performance in the following areas:
- Ease of deposit process
- Security
- Speed of withdrawals
- Speed of processing
- Return to player rates – these need to be fair
Decent customer support
Sometimes, things go wrong, and you need to be able to contact someone for help. They ensure that customer services measure up in terms of:
- Robust data protection
- Player protection and well-being
- Easy access to support
- Speedy and informed solutions
Mobile
Let's be honest: more and more people are playing on the go these days. Back in the day, an online casino only had to consider how it was to play on a large desktop or laptop screen.
However, they now evaluate how it is to play at each casino on Apple and Android devices, focusing on:
- Web browser optimisation for smaller screens
- Robust app experience
Localisation
Last, but by no means least, our standards ensure that the casino is adapted to where you are.
- As the saying goes, it’s all about location
These seven critical areas—security, games, bonuses, banking, customer support, mobile, and localisation—are at the forefront of everything Casino.org does, and they take your fun very seriously.
