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Almost every facet of modern life has been changed beyond recognition thanks to the advent of the internet, meaning that many of the world’s most popular hobbies are now more commonly based online. This includes all the classic card games once associated with the bright lights of popular brick-and-mortar casino locations, as our increasingly interconnected and tech-savvy world has seen an enormous international uptake of iGaming and online sports betting.

Various metrics indicate that global engagement in online gambling has now overtaken more traditional, physical forms of betting – one particularly interesting statistic is the conversion rate of online gambling, which now appears to be 10% higher than that of in-person casino gambling.

Online Platforms Are surpassing Traditional Casinos

This is an impressive figure which reflects the wider global cultural shift towards online betting platforms – the days of in-person poker tournaments and betting shops may soon be behind us for good.

Driven by a range of factors, including the growing desire for convenience and the increasing popularity of web-based recreational activities, the act of gambling has been transformed forever by online gambling operators who are attracting new players in droves.

What is a conversion rate?

If you’ve never heard the term before, a ‘conversion rate’ is essentially a metric used to measure the percentage of users who complete a desired action after their initial interaction with a platform or product.

The phrase is most commonly used in marketing spheres, as it helps companies and industry experts better understand how to attract and retain a strong, engaged, and loyal user base.

When it comes to gambling, the conversion rate usually refers to the percentage of people who engage in some form of gambling activity upon visiting a brick-and-mortar casino or after clicking through to an iGaming site.

A variety of activities can be included in this measure – including making a deposit, playing a game for the first time, or placing their first bet.

👀 Basically, if someone is quickly ‘converted’ to making a purchase or using a service, this is seen as a good indicator of the overall success and strength of the product.

Online Casinos Achieve 10% Higher Conversion Rates Over Traditional Gambling

Now that online gambling boasts a 10% higher conversion rate than traditional gambling, this essentially means that users are 10% more likely to engage in gambling activity upon visiting an online casino site than if they had visited a brick-and-mortar casino or another form of in-person betting location.

The increasing strength of conversion rates in iGaming is largely thanks to operators’ efforts to improve their gambling sites. According to an expert from Casino.org, Jemma McColgan, some of the best new online casinos are attracting first-time players with a range of initiatives, including lucrative welcome bonuses and thrilling new games.

This focus on attracting and retaining new players has enabled these new online casinos to increase their conversion rates, ultimately helping them maintain their position at the forefront of this competitive industry.

What factors have led to these higher conversion rates?

So, why are gamblers now more likely to roll the dice online instead of taking a seat around a casino table? There are many fascinating factors at play here. The first (and arguably most important) reason is, of course, the demand for convenience.

👉 Modern life is becoming increasingly fast-paced, and today’s consumers expect easy access to their favourite products and services.

On the whole, online gambling is far more convenient than traditional gambling, as iGaming and betting sites can be easily accessed from the comfort of a player’s own home, and secure online payment methods have further streamlined the user experience.

Pandemic and Changing Consumer Habits Drive Surge in Online Gambling

Instead of having to travel to a casino to place a bet or play a game of blackjack, modern-day gamblers can enjoy all their favourite classic games and quickly place their bets from almost anywhere (as long as they pay attention to the regulations of their region).

Changing consumer habits have therefore played a vital role in this strengthening conversion rate. It is also interesting to consider the impact of the COVID-19 pandemic around the world – successive lockdowns and an increase in home-based activities meant that many aspects of modern life, including working, gaming, and gambling, have quickly become much more online-based.

Whilst the pandemic is slowly beginning to fade in our collective memory, we can still undoubtedly see some lasting and potentially permanent changes to people’s habits around the world.

When you consider the rise of iGaming within this context, it’s not surprising that many people are more attracted to gambling online rather than in person.

What's next for the online gambling industry?

As iGaming operators continue to improve their offerings in today’s increasingly competitive online market, it will be fascinating to see if the conversion rate for online gambling will continue to increase when compared with more traditional forms of gambling activity. Amazingly, there are now more mobile phones than people in the world, and our increasing use of portable devices shows no sign of slowing down.

Alongside our growing reliance on technology and the internet, the sheer variety and quality of online games are also set to progress massively in the coming years, allowing operators to keep attracting new players.

Online Gambling's Rapid Growth Poised to Eclipse Traditional Casinos

Ultimately, it’s an exciting time for the online gambling industry, as this hugely popular international pastime is beginning to massively overtake more traditional forms of wagering. If the conversion rate of online gambling continues to strengthen compared with levels of customer engagement at brick-and-mortar casinos, this enduringly popular activity could eventually migrate entirely online.

Who knows – future generations could even begin to see brick-and-mortar casinos as relics of the past, as humanity moves into an increasingly technological era.

Thanks to its rapid advancement and strong conversion rate, the world of online gambling is certainly one to watch in the coming years!