Globally, the buzz around Sunday, February 11, is palpable, with the Kansas City Chiefs and the San Francisco 49ers gearing up for a showdown.
Yet, the chatter isn't just about these NFL titans or even Usher's involvement; a spotlight shines on whether Taylor Swift will grace Las Vegas with her presence, fresh from her Tokyo gig the night before.
Granted, the entire world, including die-hard Chiefs and Niners supporters, might not be on tenterhooks about Swift's travel plans. However, there's no denying the NFL has seen a significant uptick in profits and fan engagement, partly thanks to Taylor and her Swifties.
Moving on from pop culture's grasp, let's redirect our attention to the heart of the weekend: a clash between two of the NFL's finest.
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High rollers
Just a tad more on Swift before we move on. The buzz around the grapevine is that the Grammy-laden artist is set to be at Allegiant Stadium, all to support Travis Kelce and his team. It's a scenario that fits, considering the sky-high ticket prices might only be in the realm of affordability for stars of her calibre – unless, of course, you're feeling particularly lucky at the casino.
The going rate for secondary market tickets is whispered to have hit the $9,000 mark, a steep climb of over $3,000 from the previous year's prices.
For the elite few aiming for the luxury of a private suite, similar to what Swift might opt for, the price tag ranges from a hefty $1.4 to $2.5 million for the Owner’s Club suite, which includes 20 tickets, parking privileges, and catering services.
Battle of the titans
On the NFC side of the showdown, we have the 12-5 San Francisco 49ers, a powerhouse with five Super Bowl victories under their belt, facing off against the AFC champions, the 11-6 Kansas City Chiefs, who are not strangers to glory themselves, boasting three championship wins, including last year's triumph.
The 49ers, clinching the top seed in the NFC, narrowly secured their spot in Las Vegas through gritty three-point wins over the Green Bay Packers and a remarkable comeback against the Detroit Lions in the NFC Championship.
Conversely, the Chiefs, despite unexpected stumbles during the regular season against the Broncos and Raiders, showcased their dominance in the postseason. More about these teams.
As the AFC's third seed, they decisively defeated the Miami Dolphins in the Wild Card round, engineered a thrilling comeback against the Buffalo Bills, and secured a one-sided win over the Baltimore Ravens in what turned out to be a less competitive AFC Championship game than anticipated.
Players to watch
San Francisco 49ers:
Brock Purdy: Last year's NFC Championship saw an injured right elbow play a huge role in Purdy's ability to throw the ball. Now in top form, the sophomore quarterback is gearing up to face some of the best competition on the NFL's biggest stage. As one of the youngest quarterbacks ever to start a Super Bowl, he's eyeing the record to become the second youngest to clinch the title.
George Kittle: Despite finding the endzone just twice in eleven playoff appearances, Kittle, a five-time Pro Bowl and four-time All-Pro tight end, remains a pivotal part of the 49ers' offense, especially in short-yard situations.
Christian McCaffrey: The dynamic running back, a Pro Bowl and All-Pro honouree, has seen more playoff action in his two seasons with the 49ers than during his five-year tenure with the Carolina Panthers. With 21 touchdowns tying him for the most in the regular season and leading the league in yards from scrimmage with 2,023, McCaffrey's impact is undeniable.
Kansas City Chiefs:
Patrick Mahomes: A two-time Super Bowl MVP, Mahomes is one of the most exciting young quarterbacks in the NFL. Often creating something out of nothing, there is a good chance you will see Mahomes pull off a play that you have never seen before or will likely see again.
Travis Kelce: Putting his relationship with Swift aside, Kelce is arguably one of the greatest tight ends of all time. Holding multiple receiving records in both the regular season and playoffs, Kelce has made his presence known during the biggest of games.
Isiah Pacheco: How do you follow up winning a Super Bowl in your rookie season? With a trip to your second straight championship game. After nearly doubling his regular season touchdown totals, and tripling his catches, look for the young running back to be a focal point for the Chiefs offense.
Wanna bet?
The Super Bowl isn't just a football extravaganza; it's a betting bonanza too, renowned for drawing an array of wagers from the straightforward over/under to the more whimsical prop bets.
To date, some of the more eye-catching bets include a jaw-dropping million-dollar wager and a hefty six-figure sum gambled on the outcome of the coin toss.
As things stood on February 3rd, the bookies had the 49ers at a -2 point spread with an overall points prediction of 47.5. The money line was leaning towards San Francisco at -130, placing Kansas City slightly behind at +110.
Despite regulations curtailing subjective prop bets, bookmakers are getting inventive, weaving Taylor Swift (yes, she's back in the conversation despite earlier promises) into their betting scenarios with imaginative wagers like the “Tight End vs. Pop Star” theme.
And for those absorbed in the Kelce-Swift saga, FanDuel Canada is even offering odds on whether Kelce will pop the question to Swift right there on the field post-game.
Are you not entertained?
Beyond the fierce competition on the field, the Super Bowl LVIII pregame and halftime show promise a spectacle of musical talent. Kicking off the entertainment, Post Malone is set to deliver a rendition of “America The Beautiful,” with Andra Day joining to perform “Lift Every Voice and Sing,” adding soulful harmonies to the mix.
👉 Country music icon Reba McEntire will also grace the stage, performing a stirring rendition of “The Star Spangled Banner” before the game begins.
This Super Bowl marks a special moment for Usher, who, despite sharing the stage during the Black Eyed Peas' 2011 performance, will take the spotlight for the first time as the main act for the halftime show, sponsored by Apple Music.
With Usher's long-standing residency in Las Vegas and the coinciding release of his eagerly awaited album “Coming Home,” his headlining of the halftime show couldn't be more apt, promising an unforgettable performance at this year's event.