Regulatory

The gambling industry is seeing significant shifts as we head into 2025, with three major markets making moves that could reshape the global gaming landscape. Thailand is preparing to legalise casino gambling for the first time in its history, France is expanding its mature online market, and Brazil is implementing comprehensive regulations.

👉 These changes are creating waves of opportunity – and complexity – for operators, affiliates, and industry professionals. Let's take a look at how each market is evolving and what it means for those of us in the gambling industry.

Thailand: Breaking new ground in Southeast Asia

Thailand's preparations to introduce the Entertainment Complex Act to Parliament in early 2025 mark a watershed moment in Southeast Asian gambling.

This isn't just another casino regulation – it's Thailand's first step into legal casino gambling, marking a dramatic shift in a country where most forms of gambling have been prohibited.

Strategic timing and economic impact

The timing of Thailand's move is strategic. The country sees integrated casino resorts as key to reinvigorating its tourism sector, which drives a substantial portion of the nation's GDP.

Government projections suggest these resorts could increase GDP by 5%, primarily by drawing high-value international tourists. Chinese visitors, who represented over 25% of Thailand's tourists before COVID-19, are a primary target for these new developments.

Bangkok, Chiang Mai, and Phuket are slated as prime locations for these resorts. Taking cues from Singapore and Macau's playbooks, Thailand isn't just planning standalone casinos – they're creating complete entertainment destinations that combine gaming floors with high-end hotels, shopping centres, and entertainment venues.

The complexities of the Thai market

Thailand presents unique considerations for gambling operators. The country's Buddhist heritage means the casino initiative faces resistance from various community sectors.

Critics point to potential social issues like problem gambling and debt. There's also the challenge of organised crime – the U.N. Office on Drugs and Crime has highlighted significant cyber fraud issues connected to regional casinos.

For operators considering Thailand, robust security protocols and strict compliance measures aren't optional – they're essential for long-term viability.

💬 We asked Thai casino expert Ploy from casinohub888.com what she thought about the changes and she said “the market holds immense potential, but success depends on balancing commercial interests with cultural sensitivity and security requirements.”

France: Mature market, new horizons

France's gambling market is entering its next phase of development. Since 2010, when ARJEL (now ANJ) began overseeing online poker, horse racing, and sports betting, France has maintained a structured approach to gambling regulation.

👍 Now, they're tackling the notable absence of online casino games in their framework.

Proposed changes and tax structure

The proposed legislation for online casinos aims to address two key issues: illegal gambling operations and untapped tax revenue. The suggested 55.6% tax on gross gaming revenue signals France's cautious approach to this expansion.

This development creates interesting dynamics for licensed operators, particularly those with existing French operations. Whilst the market potential is significant, the high tax rate presents clear operational challenges.

Industry stakeholders need to evaluate whether the revenue potential justifies the narrow margins this tax structure would create.

Industry response and concerns

Land-based casino operators aren't staying quiet – they're voicing concerns about market cannibalisation. Meanwhile, public health groups are raising red flags about addiction risks. These tensions will likely influence the final regulatory framework.

Brazil's bold move into regulated gaming

Brazil's gambling landscape is undergoing a fundamental transformation with Law No. 14,790. Enacted in December 2023, this legislation builds on their 2018 legalisation of lottery games and sports betting, creating a comprehensive framework for online casino gaming.

Enforcement and market control

The Brazilian government isn't just passing laws – they're actively enforcing them. Their crackdown on over 5,000 unlicensed gambling sites demonstrates their commitment to creating a legitimate market.

👉 This aggressive stance on illegal operators sets the stage for a tightly controlled but potentially lucrative market.

Market opportunities and challenges

January 2025 marks the start of implementation, offering international operators a rare opportunity to enter a market with over 200 million potential players. Brazil's cultural affinity for gambling adds another layer of appeal to these market demographics.

However, success in Brazil requires navigating strict promotional guidelines. The regulatory authorities have made it clear they won't tolerate marketing practices that could promote irresponsible gambling.

Understanding local cultural nuances isn't just helpful – it's crucial for sustainable operations.

The broader impact on global gambling

These three markets showcase distinct regulatory approaches: Thailand's ground-up development of a new market, France's calculated expansion of existing framework, and Brazil's comprehensive overhaul of gambling legislation.

For industry professionals, these changes represent more than just new market opportunities. They're testing grounds for different regulatory models and their effectiveness in various cultural contexts. Success in these markets requires:

• Deep understanding of local cultural contexts and regulatory requirements
• Strong compliance frameworks that can adapt to evolving regulations
• Strategic approaches to responsible gambling practices
• Careful balance of commercial opportunities with regulatory constraints

The developments in these markets will likely influence how other countries approach gambling regulation in the future.

For operators, affiliates, and service providers, the key to success lies in preparing now for these emerging opportunities while remaining mindful of each market's unique challenges and requirements.