Launched in 2007, award-winning Dragonfish is the independent business-to-business division and subsidiary of trusted brand 888. With almost 20 years’ experience in running 888 Casino, it’s well-established in the industry.
It offers those it works with strategic, integrated partnerships and a comprehensive end-to-end service, complete with a global reach. As well as excellent contacts and specific experience of local markets to help partners achieve their online gambling goals.
Its online gaming platform is certified and licensed in several regulated jurisdictions and it has a licence from the UK’s Gambling Commission.
Dragonfish bingo, casino, poker, sports betting and other gaming activity software is used by clients worldwide.
These include operators wanting to take their gaming environment online, or wishing to improve their existing web-based presence.
Flexible solutions are offered across tech, games, operations and marketing.
Dragonfish partners
These encompass a number of well-known industry names, including, from the bingo world, Foxy, Iceland and Costa. Alongside poker operators such as the Delaware Lottery and Delaware Park Casino.
Meanwhile, other partners include Foxy Casino and Slots of Dosh, not to mention the likes of Moon Bingo and the World Series poker site.
Cross-compatible
Technology has become increasingly important to this provider, and the majority of casinos operating via the Dragonfish platform can now offer games in three formats:
- An instant-play offering for any browser which has Adobe Flash
- An HTLM5-powered site
- A downloadable program for Windows machines
Services
There’s a strong emphasis on clients from across the world, which means that the casinos offer a variety of currencies and languages. On the other hand, many of Dragonfish’s competitors just focus on a few.
Operations
- Dragonfish offers support services including telemarketing to handle activities such as reactivation of player accounts or approving the increase of deposits.
- Teams of experts in Antigua, New Jersey and Gibraltar provide multilingual support for customers via live chat and email and over the phone.
- Dragonfish also has an ultra-modern networks operations centre housing a dedicated round-the-clock IT support team and fully resilient communications and IT infrastructure.
Marketing
Dragonfish works to boost clients’ marketing effectiveness and to expand via extensive multi-channel marketing services, including a suite of Customer Relationship Marketing (CRM) activities.
Dragonfish says:
By using some of the best back-office tools in the industry, our CRM teams can take a brand forward with increased customer retention and conversion and enhanced lifetime value.
Slots and table games
The slots offering from Dragonfish incorporates well-liked bonus video versions such as Zuma, Cluedo and Monopoly. There are also a number of other popular games, both branded and unbranded. You’ll also find some classic three-reelers here, too. One reviewer described the slots line-up as
A bit dated and simple, but they get the job done.
At the same time, players in Dragonfish-run casinos can enjoy craps, roulette, blackjack, baccarat and a host of poker games. Indeed, casino games play a significant role in this operator’s daily operations.
The focus is on providing a realistic, immersive gaming environment for a wide range of customers. Equally, some games are offered in updated versions or with exclusive side bets.
The platform’s live dealer room gives players the chance to get stuck into a range of roulette, blackjack or baccarat at any time of day, with a live dealer.
Table games also include the more unusual Texas Choose ‘Em, alongside Caribbean Stud, video and three-card poker and a game based on TV show Deal or No Deal.
Bonuses
The majority of Dragonfish casinos offer welcome bonuses along with other promos. Although this will differ from one casino to another, meaning bonus terms and conditions should always be checked first.
Responsible gaming
Dragonfish says it recognises the potential hazards of gaming for a ‘small minority’ of gamblers. So it aims for excellence in terms of its ethical conduct and responsible gaming policy.
The company raises awareness of possible issues. It supplies its staff with the training and tools they need to create an environment of responsible gaming and to prioritise player safety. That includes entry-level and regular refresher training to identify dangerous or underage play.
Dragonfish also says that these policies are constantly monitored and that there are measures in place to avoid money laundering.
As part of its ethical approach, 888 brand software is regularly audited by eCogra. Dragonfish is a trusted, highly innovative brand providing a strong variety of games, and excellent customer service.
