NetEnt

Leading gaming development company NetEnt was known as Net Entertainment until May 2015. It launched in 1996, during the veritable Stone Age of online gaming. By 2016, it was making a serious percentage of its revenue from mobile.

There are now more than 700 members of staff, while the company is based in Stockholm and listed on the Swedish Stock Exchange.

NetEnt supplies gaming solutions to some of the most successful online casino operators in the world, and, with its cutting-edge platform, has earned a reputation as a pioneer.

Its offerings include many familiar favourites, such as Gonzo’s Quest, Starburst, Dead or Alive and Arabian Nights. Home-grown, iconic characters include Dracula and The Invisible Man. NetEnt also supplies the software for casino table games like blackjack and roulette.

What’s more, NetEnt is perhaps best known for teaming up with Hero Gaming in 2018 to develop Flash, a new, quicker way of playing slots.

Who are its customers?

NetEnt has as its partners more than 100 of the world’s top casino operators. Among them are leading names like bet365, Ladbrokes, 888, Casumo, William Hill and PokerStars.

Products

Games

There are certainly plenty of high-performing, iconic titles in the NetEnt portfolio, particularly slots, invariably leading to strong results for casinos thanks to the quality of the sound, graphics and maths. NetEnt titles regularly top lists of the best slots around.

Games deliver on average a 95 to 98% payout, and titles are available in physical betting points, desktop computers and mobile devices, offering a multi-channel presence.

Equally, integration of NetEnt’s games is hassle-free.

NetEnt Live

NetEnt also gets involved in the live gaming market, with customised digital solutions allowing casinos to provide its players with a richer gambling experience.

Its mobile-first portfolio has been created in close collaboration with players.

NetEnt Live’s Chroma Key technology offers unparalleled opportunities for bespoke branding, plus a full range of games playable on mobile, and an all-round outstanding user experience.

Other benefits of NetEnt Live include:

  • A host of different languages and currencies
  • Opportunities for cross-selling
  • Seamless sound and graphics
  • Customised promotions
  • A user-friendly interface

Awards

Over the years, NetEnt has been recognised with a number of industry accolades, including:

  • Online Casino Supplier of the Year at the 2018 Global Gaming Awards in London
  • Casino Platform Supplier, EGR Nordics Awards, 2018

NetEnt Engage™

This is a clever set of tools allowing providers to give customers a uniquely tailored player experience.

Its features include:

  • Real-time rewards
  • Flexible cross-selling
  • Essential add-ons for players

There are plentiful options for creating attractive promotions, from 100 Wilds on Starburst to customised tournaments based on in-game events. It’s also possible to create cross-selling promotions between all this operator’s games.

There are also ideas for incentivising games’ free rounds, while NetEnt Engage™ 360 supplies a line-up of enhancing features, including Autoplay, in-play speedy mobile deposits and more. It also allows casinos to offer tailored bet and coin values.

Meanwhile, everything is delivered via a smart, simple interface aimed at creating an immersive experience for players across a variety of platforms.

Pooled jackpots

These are a great marketing tool, and understandably popular across the gaming industry.

They’re risk-free, with progressive jackpots built up by player contributions collected from gamers’ bets. (NetEnt also takes care of all jackpot administration.)

The four NetEnt titles with pooled jackpots include:

  • Arabian Nights
  • Mega Fortune
  • Hall of Gods
  • Mega Fortune Dreams (which, by the way, features in the Guinness World Records for its all-time biggest payout from an online slot machine of €17.86 million.

Responsible gaming

As a business-to-business software provider, NetEnt does not have a direct relationship with end users (i.e. gamers). However, it insists on taking responsibility for giving its own customers the tools needed for responsible gaming.

These include player protection tools such as:

  • Self-exclusion features
  • Facilities for players to set limits on their gaming
  • Reality check reminders of how long someone has been playing and how much they have won or lost
  • A visible clock, making it harder to lose track of time
  • Changes to speed so that, say, there are three seconds between game rounds, giving people more of a chance to stop playing

Licensing

NetEnt claims that no other supplier is more active in regulated markets than it is. It is regulated in Italy, Denmark, Spain, New Jersey, the UK, Portugal, Romania and the Czech Republic.

The verdict

Known above all for the quality of its games, NetEnt’s place at the heart of the gaming industry seems secure for years to come.

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