William Hill

About William Hill

Established in 1934, London bookie William Hill has been taking bets on sports since before the Second World War. Indeed, it’s one of the city’s original High Street bookmakers.

The company has well over eight decades in the business, making its name a well-established one that inspires trust.

Yet despite those strong traditional roots, William Hill has made a seamless transition to modern online bookmaking, claiming more than three million online users in 2015.

You’ll also find live streaming and in-play markets for a range of different sports, including tennis and football, making for a great in-play betting experience.

William Hill Sports Betting uses top-of-the-range Playtech betting software – it’s faster than that used by a number of its competitors, and placing bets is quick and straightforward.

One or two reviewers have described the website design as rather ‘cluttered and clunky’, although the navigation of the sportsbook is user-friendly.

The website also has a mobile version, which some have found a little basic, but it will allow you to place your bets on the go.

William Hill Sports Betting Odds Offered

While William Hill’s odds can vary, for major markets, in particular, they offer some of the best going in the industry, and they have quite large betting limits.

What can I bet on?

The focus is very much on the UK and some Irish betting markets. So if, say, Eastern European football or international leagues are your thing, this bookmaker may not always be your first choice.

However, there are activities covering western Europe, and William Hill was one of the first to break into the American sports betting market.

All of the available sports are listed across the top of the web page and include motor racing, tennis, greyhounds, cricket, rugby league, boxing and horse racing.

In football alone, for example, tens of thousands of games are covered each year, and the horse racing service is both high quality and high volume.

William Hill Sports Betting Extras

William Hill offers features such as the Cash In My Bet option. This lets you see the value of a current bet if you cashed it at that very moment.

So if, say, an underdog you’ve backed is winning before the end of a game, you could decide to cash it in rather than risk losing out if you left it until the final whistle.

This feature is also available on accumulators and single wagers.

As a customer, you can access this operator’s TV service, showing many free live sports from football to racing and darts.

Promotions

Promos coming soon.

William Hill Sports Betting — The Verdict

With high-quality service and 24/7 customer support, you get the kind of strong sports betting experience at William Hill that you’d expect from such as well-established operator.

Visit sports betting games on Roger.com.