The Roger.com commitment
At Roger.com, we are dedicated to producing content that is clear, trustworthy, and reader-first.
Our mission is to provide accurate and responsible information that helps readers like you make informed decisions about online gaming and related services. The information on our website passes thorough checks, and all contributors must follow our strict, industry-standard guidelines.
These publishing standards explain how we uphold accuracy, fairness, and accountability across every article and review on our platform.
Table of contents
1. Brand voice & tone
When writing our reader-focused content, we first make sure our writers create content that speaks to our users. All Roger.com content reflects our values and ensures that information is both accurate and easy to understand.
We make sure that:
- Our writing is accessible and helpful.
- We prioritise fairness and integrity.
- We aim for a friendly tone, always putting the reader’s needs first.
By following these three simple principles, we make complex topics approachable whilst maintaining authority and reliability.
Every article, guide, or review is designed to inform, guide, and support our readers in a practical and engaging way.
2. Audience
Roger.com content is designed for readers seeking reliable, honest and unbiased information about online gaming, entertainment and associated gambling services.
We write in UK English and ensure content is accessible to readers of all experience levels. Technical terms are explained where needed, and we avoid unnecessary jargon, so casual readers and experienced enthusiasts alike can easily engage with our material.
3. Editorial standards
Roger.com follows proper editorial standards to guarantee clear and accessible content. Our writers adhere to three main principles, including the following:
3.1 Language & spelling
We write using British English and avoid jargon where we can, always providing clear explanations for technical or industry terms to make it easy to understand.
3.2 Clarity & readability
Content on Roger.com needs to be both accurate and straightforward.
We review all articles that we publish to ensure that we eliminate any ambiguity and maintain factually accurate statements free of errors, so that our readers can rely on the information that we provide.
4.3 Formatting
The structure of our content is consistent: we use headings, lists and clear paragraphs.
We ensure that our content is accessible, and we use descriptive links, alt tags for images, as well as titles and mobile-friendly formatting that is responsive on all devices including iOS and Android.
4. Content quality & accuracy
4.1 Fact-checking
Any claim that we make is cross-checked against reputable sources of authority, and our editorial team reviews old content regularly to make sure that it is accurate and still up to date.
When we are reviewing operators or games, we always ensure that we check licensing information, both B2B and B2C, from the UKGC or the MGA, as well as the Curaçao Gaming Control Board. We research recent fines, bans or suspensions, as well as company ownership, locations and structure. If we feature any operators or games that are unlicensed, then we will always draw this to our readers' attention.
4.2 Transparency
At Roger.com, we disclose our affiliate relationships in our terms and conditions by way of an FTC Affiliate Disclaimer. We make it clear that whilst we have commercial partnerships with most of the operators we feature, readers understand this has no influence over our content, ratings or reviews of operators and games. This way, we ensure fairness and accountability.
4.3 Responsible gambling
Responsible gambling is taken very seriously at Roger.com, and we include guidance throughout the site on player safety, as well as references to the National Gambling Helpline and GambleAware.
When reviewing operators and content, we ensure the following responsible gambling factors are checked:
- Availability of self-exclusion tools and account closure options
- Deposit and wager limits to help players manage spending
- Access to time limits and “cool-off” periods for breaks from play
- Clear communication of risks and responsible gambling messages
We also highlight industry initiatives like “When the Fun Stops, Stop” and “Take Time to Think,” encouraging players to set deposit limits, use self-exclusion tools, and play within their means.
Read the Roger.com responsible gambling policy here.
5. Imagery & media
All images, videos and graphics used on Roger.com are high-quality, created by ourselves or fully licensed.
Alt text and captions are provided to ensure accessibility for readers using assistive technologies, so all content can be fully experienced by every user.
6. How we review content
Before publication, each article or review undergoes careful scrutiny for accuracy, clarity, and compliance with our publishing standards. Our editorial team evaluates all included facts, references, and methodology.
Post-publication, content is monitored and updated as necessary to reflect industry developments, regulatory changes, and new information.
Other key factors we review when writing about iGaming operators include:
- Licensing & regulation
- Game providers, choice and sports betting platform
- Device compatibility
- Offers & promotional games
- Number of free spins
- Deposit match amount
- Wagering requirements
- Payment & deposit methods
- Withdrawal timeframes
- Customer service & support
See our full methodology on our How We Review Operators page now.
7. Keeping content updated
The gambling industry never stands still, and neither does our content. We regularly reassess published content to ensure it remains accurate and relevant.
The Roger.com editorial team uses content tracking tools to make sure all articles and guides are regularly reviewed and updated. This includes updates prompted by new regulations, platform changes, or industry developments, so readers can trust that the information they see is current.
8. Appendix
Our appendix provides additional support and guidance for consistency across the platform:
- Glossary: Key terms explained for readers of all levels
- Examples: Standard formatting, disclosure statements, and best practices
- Templates: Editorial tools to maintain quality and accessibility
The outlook
At Roger.com, our commitment is to provide gambling content that is responsible and reader-focused, and these publishing standards ensure we never miss the mark.
By adhering to these standards, we aim to empower our audience with reliable information and practical guidance. We even regularly review these guidelines for a completely safe experience.
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