The iGaming sector continues to steadily increase in terms of global coverage and revenue generation. By the end of 2024, the estimated GGR may hit almost $100 billion. The compound growth rate is forecast to stay at 6.5% for the next 5 years, resulting in more than $130 billion of industry advancement by 2029. Such alluring numbers make more entrepreneurs dive into the iGaming world and set up casino projects.
Table of contents
It all starts with a plan
As with any other business, a gambling platform must be thoroughly strategised on paper before implementing any actions. A setup plan must include all the elaboration stages, from the website creation to ongoing marketing efforts.
The business strategy should also cover financial contributions and confirmation of all legal nuances:
- KYC
- due diligence
- responsible practices
The plan will also serve as an obligatory document during licensing and company registration.
A website is the foundation of everything
The first actual stage of the setup is creating a platform where all operations will take place. A portal should include a unique design, convenient navigation, and must-have features (quick loading, responsiveness, cross-platform compatibility).
On top of the mobile and desktop versions of the site, it is highly suggested to develop a smartphone application. It must be compatible with at least Android and iOS and mimic all relevant aspects of the website.
Software integration shapes the character
When the project’s structure is ready, the functional part can be introduced. Gaming and managerial software must come from reputable sources.
For example, operators can buy the best casino platform and pick the strongest content developers at Rosloto.
Administrative programs are also integral for efficient site handling. Analytical, monitoring, and processing instruments like CRM systems will help operators create a favourable interactive environment for punters.
Payment possibilities streamline participation
In order for users to engage in the process of playing, they need to deposit funds. Convenient and popular methods like bank transactions, e-wallets like PayPal, and mobile payments combine to form a versatile financial system.
👉 Operators have also begun resorting to cryptocurrency in recent years. While some integrate Bitcoin and other tokens as separate payment methods, others build entire projects on Blockchain.
Exclusive acceptance of crypto grants advantages like anonymity, transparency, and high security. However, operators may skip the licensing part, which is not recommended for trust and regulation reasons.
Security of funds and data is critical
Online casinos can become the targets of dishonest participants and large-scale fraudulent organisations. Even bonus abuse and multiple account creation can negatively impact reputation and regulatory compliance.
Operators implement safety barriers to minimise any chance of this happening. First, modern SSL encryption ensures data integrity. Resilient firewalls add to the overall protection.
Biometric verification is a modern way to filter out unwanted and underage users. These methods guarantee high security and legal adherence.
Customer service supports responsible participation
Even if the scale of operation is small, an operator needs at least a manager or two to aid with user queries. On top of that, it is recommended to program a chatbot for quick answers to common issues.
Additionally, customer support can help with responsible gambling configuration. Integrating relevant tools like exclusion lists is not only a regulatory suggestion but also an underlying principle of a trusted environment.
Operators can also integrate other tools for responsible gambling, such as spending limits, cooling-off periods, restriction alerts, and other software.
Casino marketing paves the road to popularity
A gambling platform will not attract clients unless thoroughly promoted among the targeted audience. The licence indicates which regions an operator can target with advertising methods.
- The strategies for gambling marketing can vary. The most impactful is an affiliate partnership, allowing casinos to be promoted on relevant sites with a high conversion rate.
- SEO marketing adapts the project to the queries users search for on platforms. SMM and influencer advertising work with popular social media platforms and local celebrities.
- The setup of a gambling project is a multi-stage development. It combines the aspects inherent to any business but also has unique steps that make the iGaming sector so appealing.
- Knowledge in the sector is highly advisable to ensure the assembly of a fully functional gambling project.
- Lack of experience in the sphere may be an issue, but the presence of helpful assistant companies alleviates the elaboration process.
The setup guide was prepared and presented by the established gambling expert at Rosloto, Clara Hazel.
