Founded in 1934 at a time when gambling in Britain was not legal, London-based William Hill has grown to become a leading betting and gambling operator, and one of the industry’s most highly trusted brands. Having changed hands multiple times over the years, it’s been listed on the London Stock Exchange since 2002.
There’s an extensive sportsbook operation, and the company says its shop's process more than a million betting slips daily. The operator also provides web-based casino games alongside slots, online poker and bingo, including a number of live games.
They’re powered by industry-leading software from top names such as Evolution Gaming and NextGen, with games optimised for mobile. The operator also takes bets on other events, such as who will be the next Labour leader.
For additional reassurance, William Hill is registered by:
- The government in Gibraltar
- The UK Gambling Commission
Both of these are strongly respected regulators.
William Hill’s best bonuses
As with most operators, William Hill runs regular bonus offers and other promotions.
Our promotions are designed to give you a leg-up, or a little treat when you bet online at William Hill. Bonus promotions could be in the form of free bets, special odds or money-back rewards. There’s always something going on – and that’s what makes us so popular with the punters.
What promos is this operator offering?
Across its offering, William Hill was giving customers the following promos at the time of writing. Clearly, these change, so check back regularly to be sure the same deals apply.
P30 bonus for new customers
This one is for new punters in the UK and Ireland, who can use the above code to claim a pair of £15 or €15 bets which come with some restrictions, and which must be claimed within 30 days. To enjoy your freebies, place a win or each-way bet with a £10/€10 stake minimum, at odds of at least ½.
W40 bonus for new mobile customers
Sign up for William Hill on mobile only using the W40 code and stake at least £10 or €10 at minimum ½ odds to enjoy four free €10/£10 bets. Again, certain restrictions apply, and you’ll need to make your bet within 30 days.
Extra places on horse racing
William Hill increases the place terms on a number of high-profile race meetings each month. Sometimes, the number of places on offer is doubled. So keep your peepers peeled for online banners letting you know about the next opportunity for this.
Bet boosts on horse racing
Every day, William Hill offers three-bet boosts on single bets for horse races, worth up to £20 for a win or an each-way wager. To take part:
- Make a qualifying selection
- Apply your stake
- Tap your betting slip’s bet boost
Irish & UK racing and greyhounds: best odds guaranteed
This perk is worth a minimum of £25,000 daily, from 10 am on race day at selected meetings. If the starting price (SP) is higher than the price taken, returns are paid at SP.
In-play tennis losses back as a free bet
Each week, if you happen to lose money betting on tennis with William Hill, you can claim it back in free bet form, up to a maximum of £100. There’s also a similar arrangement for cricket.
Act like lightning on flash odds!
Flash odds are the enhanced prices available for a limited period, which means they could be gone in, well, a flash! So strike while the iron is hot; these deals are up for grabs weekly on top sporting events.
Casino, live play and bingo sign-up offers
Sign up to William Hill’s casino and get a 100% buy-in bonus of up to £300, with a minimum £10 spend and a 40x wagering requirement. Equally, there are daily bonus drop promotions across William Hill’s offering.
New to live-dealer playing? Look forward to a 100% deposit bonus worth up to £100, with a 70x wagering requirement.
Meanwhile, new customers to William Hill slots just need to stake a tenner to enjoy £20 free spins. And new bingo players can expect a tidy £25 bonus when they spend their first fiver.
William Hill clearly offers a number of attractive bonuses, and you’ll always have the peace of mind of knowing you’re playing with a respected, trusted operator. So give the site a whirl and start making the promos work for you – and remember to let us know how you get on.