Bet on Awareness Campaign Launched by Three Industry Leaders

Bet on Awareness Campaign Launched by Three Industry Leaders

In honour of Problem Gambling Awareness Month (PGAM) in March, a campaign called Bet on Awareness has been launched by eCOGRA, Mindway AI, and to promote responsible gambling.

Introducing the Gamalyze challenge

Central to the campaign is the introduction of the Gamalyze Challenge, based on the unique Gamalyze tool by Mindway AI. Participants can assess their gambling habits on the risk spectrum by visiting the Bet on Awareness campaign page on the website.

Innovative approach to self-assessment

Departing from traditional self-assessment methods, the Gamalyze Challenge immerses users in a gamified experience of a 3-minute card game session.

Through this innovative tool, participants gain valuable insights into their gambling behaviours, fostering mindfulness and responsible gaming practices.

Neuroscience-based tool

The CEO of Mindway AI, Rasmus Kjaergaard, further explained the mechanism behind Gamalyze, emphasising its foundation in neuroscience. Kjaergaard remarked:

Gamalyze represents a significant stride towards a safer and more mindful gaming environment, emphasising the commitment to player well-being in the ever-evolving landscape of online gaming.

Importance of responsible gaming

Douwe Bijkersma, Chief Delivery Officer of eCOGRA, stressed the importance of responsible gaming within the industry. Bijkersma affirmed:

Responsible gambling is one of the pillars on which we were founded and it is still very much a part of our ethos today.

Inclusive campaign

Nikoleta Kuncheva, Product Owner at, underscored the inclusive nature of the campaign, extending an invitation to all individuals to participate. Kuncheva stated:

Our goal is to engage as many people as possible in becoming more aware, not only during Problem Gambling Awareness Month but all the time.

Collaborative research effort

Over the course of the campaign, Mindway AI, eCOGRA, and will conduct comprehensive research utilising data provided by the Gamalyze Challenge.

This collaborative effort is poised to offer unique perspectives on gambling patterns and trends in 2024, shedding light on significant aspects of player behaviour.


The “Bet on Awareness” campaign, initiated by eCOGRA, Mindway AI, and, has been launched to bolster responsible gambling during Problem Gambling Awareness Month (PGAM).

This initiative features the innovative Gamalyze Challenge, which allows participants to evaluate their gambling habits through a gamified 3-minute card game.

Key Features of the Campaign:

  • Gamalyze Challenge: Utilises a unique tool by Mindway AI to offer a gamified self-assessment experience, diverging from traditional methods.
  • Insightful Feedback: Provides participants with vital insights into their gambling behaviours, aimed at fostering responsible gaming practices.

Rasmus Kjaergaard, CEO of Mindway AI, points out that Gamalyze is underpinned by neuroscience, designed to foster a safer and more mindful gaming environment.

Douwe Bijkersma, Chief Delivery Officer at eCOGRA, reaffirms the organisation's dedication to responsible gambling as a core ethos.

Nikoleta Kuncheva from highlights the campaign's inclusivity and its aim to engage a wide audience in promoting continuous awareness.

Throughout the campaign, the collaborating organisations will use data from the Gamalyze Challenge for comprehensive research.

This will provide invaluable insights into gambling patterns and trends for 2024, enhancing understanding of player behaviour in the online gaming sector.

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