Spend one minute online, and you’ll notice the casino industry is highly competitive.
Thousands of land-based and online casinos rely on a diverse range of external service providers, including software developers, UX experts, marketing teams, and legal and financial advisors, to ensure smooth operations. It’s not a one-man job!
But casino companies must weigh factors like reliability, legal compliance, and tech innovation when choosing service providers. The decision needs to be taken seriously.
Here’s what the leaders consider before going all-in with service providers.
Table of contents
1. Software developers
Casino software developers play many roles: they build games, run platforms, and deliver security to keep online gambling safe and fraud-free.
But not all providers offer equal services. Because of this, casino operators look for software partners with a solid reputation, proven performance, and the ability to scale. Zero downtime is another critical component.
Here’s what software developers must offer when it comes to games, platforms, and security.
Games
Choosing a software developer is crucial for casino operators as it shapes the gaming experience and drives retention. Key factors they consider include:
- Game variety with popular titles across slots, live dealer, table, and crash games
- Fair RNG-based games with quality visuals and sound
- Fully licensed content that meets all regulations
- Content that works seamlessly with host platforms
- Fast, reliable customer service
Many operators team up with developers, offering exclusive content to stand out from the competition. So, when you see exclusive casino games, this is how it happens.
Platform
It’s not just games! Software providers also power the backend of online casinos—handling accounts, payments, and support.
When choosing one, operators look at things like:
- Tech features, such as browser support, mobile-ready, secure encryption
- One-time integration for easy setup and broad game access
- Complete device support across desktop, mobile, and tablet
Security
Finally, choosing a provider that guarantees security and fair play is key to building player trust. They need to focus on fraud prevention, AML, and data protection.
All good cybersecurity firms should offer advanced data encryption and detection systems to spot unauthorised access and fraud.
Operators should pick providers who follow global data laws and know the gambling world. The regulations aren’t simple and change depending on the region. It’s best to work with experts rather than risk fines.
2. Marketing teams
Marketing isn’t just for products you see in stores.
Casinos also rely on marketing agencies to assist with player acquisition, develop loyalty programs, and conduct outreach through SEO, social media, and influencer partnerships.
The latter has become especially important for casinos, which make use of affiliate marketing networks like Ghost Partners to team up with relevant parties who promote their platforms to their audiences.
Marketing teams typically comprise a marketing manager, a marketing representative, a digital marketing specialist, and an advertising specialist. These teams possess knowledge of the casino industry and are able to comply with advertising laws, which also vary when it comes to promoting casinos and sportsbooks.
3. Design and UX experts
User experience (UX) shapes how players feel on a casino site, from first impressions to retention; this is critical.
📱 So, of course, hiring top UX pros ensures the platform is intuitive, engaging, and easy to use.
Casino companies pick design teams with proven skills in responsive layouts and immersive visuals. A strong grasp of gaming UX psychology is crucial for keeping players engaged for longer.
4. Legal advisors
Most countries with legal gambling heavily regulate the casino industry.
This regulation varies across jurisdictions, so legal advisors must be appointed to help casino companies navigate various laws and secure licenses from regulatory bodies.
Casino operators collaborate with consultants who possess expertise in gambling law, taxation, corporate governance, and intellectual property.
Appointing an experienced legal partner will help prevent costly fines and ensure that all promotions and game offerings comply with legal requirements.
5. Financial advisors
Running an online casino across multiple countries means money management gets tricky.
Financial advisors assist casinos in budgeting, planning taxes, making informed investments, and effectively managing funds.
Casinos team up with finance pros who get the ups and downs of iGaming—big daily wins, currency swaps, and shifting markets. Having an advisor who handles mergers and acquisitions is crucial for maintaining stability and growth for the future.
Last thoughts
Whether you’re an iGaming industry veteran or new to the casino space, working with service providers can make your life easier and your casino more popular. Don’t underestimate the power of the experts!
