Sky Bet

About Sky Bet

A trusted brand, with a strong TV advertising platform, Sky Bet is the award-winning sports betting division of Sky Betting & Gaming, offering betting online, by phone or via mobile apps and Sky TV.

The history of Sky Bet

In 2000, BskyB, a previous name for Sky UK, took over a small online betting firm, Surrey Sports, before rebranding it in 2002 as Sky Bet. The name remains but Sky sold 80% of its stake to CVC Capital Partners in 2014. Sky Betting & Gambling was sold to The Stars Group in 2018.

Racing and football focus

Given the close ties with Sky Sports, Sky Bet carries a wide range of markets.

Its sports are listed A – Z on the left-hand side of the screen, from American Football to Yachting. But its main focus is on football and horse racing – hardly surprising given Sky Sports’ Premier League coverage.

Competitive odds & in-play options

Reviewers have praised this provider’s competitive in-market value for odds. Indeed, Sky Bet often offers the industry-best price at any given event.

Equally, this operator offers best guaranteed odds on all UK and Irish racing meets. And the Bet and Watch options means you can have a punt and then watch a live stream of the race. (Although racing is the only sport offered as a live stream.)

There’s also a focus on live in-play betting on football. What’s more, the brand makes this side of things straightforward and simple, with no flashy graphics.

Features and promos

Promos coming soon.

Finally, it is licensed in the UK by the Gambling Commission, and by the Alderney Gambling Control Commission, and offer customer support via email and live chat.