Sweden is perhaps more readily associated with Abba, Volvos and Ikea than online gaming, but it’s a thriving industry there. Award-winning Swedish software development firm Play’n GO has earned a reputation for producing exciting games. Its slots line-up probably the most sought-after in the UK’s own online casino scene.
Among its titles are some big hits, including Rags to Riches, Book of Dead and Tower Quest.
The company came out of the dot.com bubble of the end of the 1990s and started life as a group of freelance tech consultants involved in the online casino industry, which was then just taking off. It was set up in 1997.
The company has grown considerably since then. Today, around 70 operators in all offer paying customers the chance to check out Play’n GO titles.
Play’n GO was one of the first to explore mobile gaming, and now its focus is on the best quality slot games, platforms and back-office tools. It also supplies its software on licence to others, including the likes of Microgaming.
Meanwhile, its mobile platform allows its games to be played on smartphones.
It’s true that some other providers have a more extensive games library. But where Play’n GO steals a march on the competition is through the sheer quality and diversity of its offering. The standard of design is impressive, as is the games’ mobile-friendliness.
Indeed, this operator’s mission has always been to be the best at what it does, rather than the biggest. Play’n GO aims to do this by supplying a hassle-free product, technically robust games and huge entertainment value.
Because its people are gamers are heart, the games always have the player in mind, rather than the casinos which are the operator’s main customers. (And, by the way, Play’n GO casinos are among the most-searched-for on the web.)
What’s more, this operator has long punched above its weight in terms of technological advances in online gaming. So, for example, because all games are built with HTML5 or Flash, no downloading is needed – everything can be played directly in a web browser.
Equally, its proprietary core technology, dubbed ‘Maven’, gives customers access to a hosted server solution able to handle many players simultaneously, at any time.
With some 70 detailed, innovative slots in the portfolio, there should be something to appeal to every gamer. The offerings take their inspiration from the worlds of mythology, magic, film and television – and even gangster rap! You can lock horns with a monster of the deep in the Eye of the Kraken, and try and stop them from stealing your wins!
Among its latest slots are Banana Rock, and Battle Royal, based on King Henry VIII.
These highly marketable games are well known for their action-packed themes, bold colours, stunning graphics and great bonuses, payout rates and jackpots. Indeed this operator has been responsible for some of the best-looking slots to have been produced in recent times.
Not only do Play’n GO slots tick all the boxes, but the line-up is constantly being refreshed, so there’s always a new one to look forward to. At the same time, there is a constant striving to produce better games as well as just new ones. And all games are developed in-house from staffers’ own ideas.
And while slots are their most important market, Play’n GO also offers table games including Caribbean Stud Poker, as well as video pokers, to which they bring their own game development style.
Play’n GO’s work has been recognised at a number of industry events. Here are some of the more recent honours:
- SBC Awards 2018, London – Game Developer of the Year
- Malta Gaming Awards 2018 – Games Vendor of the Year
- Global Gaming Awards 2018 – Shortlisted in two categories – Product Innovation of the Year and Slot of the Year.
- Central Eastern European Gaming Awards, 2018, Budapest – Best Online Casino Provider
- 5-Star iGaming Media Starlet Award – Mobile Supplier of the Year
There is a link to independent charity GambleAware from this provider’s website, and Play’n GO appreciate the need to take responsible gaming seriously.
At the same time, the games it powers, and the casinos where they are featured, have all been certified by auditors at TST, an international maths firm with a strong reputation. The Fair Gaming area of any Play’n GO casino has more details about these certifications.
Finally, Play’n GO has licences across the UK, Malta, Gibraltar, Denmark, Belgium and Alderney.